Revenue Driven for Clients:
$10,085,355 +

+91 89239 58662

Digital media planning and buying

We transform the brand by aligning its culture, values, and proposition with the way it communicates digitally to invoke a simple yet powerful reaction from its customers – “Trust”
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We transform the brand by aligning its culture

We can curate the Digital Strategy with you through a series of planned and casual interactions as well as observations. We get a lot of ideas by simply observing our clients at work and how they go about their business. We believe in the power of observation and the unspoken yet invaluable insights that it offers to embellish the brand proposition.

Is that all we do? No. That is our starting point for we believe that Strategy and Planning without perfect execution is a nightmare. We want our clients to enjoy just the opposite – Peaceful sleep and “pleasant-dream” like results for their digital endeavors. Hence, we do not leave the execution of our Digital Strategy and Planning to anyone else. We do it ourselves.

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Additional Services

Never mind its intellect or vision, it requires more to engage the relevant customers. It requires a little madness amidst the method. We make it affable and clear.
Google Ads.
Place your brand across relevant search results, Google Display Network, YouTube ads etc. and be seen during a relevant shopping search with intent.
Social Ads.
Be seen across the right social media channels - Facebook, LinkedIn, Twitter, Quora, Snapchat, TikTok etc. at the right time.
Programmatic Ads.

Enjoy real-time and automated ad inventory management across channels including digital out-of-home (DOOH), OTT platforms, TV, and video streaming platforms.

WhatsApp.
Grab the attention and interest of a myriad of potential customers with targeted marketing for better conversions.
Interactive Video Ads.

Enhance brand engagement and interaction with customers through interactive video ads.

Performance Marketing (Affiliate marketing).
Showcase your brand across ubiquitous e-commerce portals and niche/category players to enable business acceleration.
Mobile Ads.
Enhance in-app engagement with our immersive mobile ad creatives and engagement capabilities.
Geo Fencing.
Experience the delight of catching your customers right outside your stores/point of presence – digitally.
Email/SMS.
Result oriented integrated communication across email and SMS, enhances your outreach to target audience, prospects, and customers.
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CRAFT- The “Digital Bighit” Approach for Digital Media Planning and Buying

Our approach to Digital Media Planning and Buying is an engine which we continually improve till we get it right and make it the apt strategy for your digital marketing. Here is how we describe it:

Accurate Analysis of Client Goals, Target Audience, Device, and Channel Efficiencies

For us, Digital Media Planning and Buying begins much before the actual planning or buying. We engage with the customer through workshops and informal sessions until the values of their brand and the pulse of their customers are ingrained in us. The first step for us is to build crystal clear understanding and sharp insights about most aspects of customers of our client brands, the channels they frequent, etc., and map it with the client’s objectives and goals. This consumes time but adds immense value and enables our clients to drive unprecedented RoI. We use our proprietary tools for the analysis process and rely on paid tools when required.
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Preparation to identify the ideal confluence of brand messaging, channel, and customer presence

Based on the in-depth understanding of the brand we serve and its end-customers, we perform a dipstick to validate multiple hypotheses about the brand’s end-customers, their device mix, channel preferences, content consumption patterns, preferred browsing times, average time spent on digital devices, demographic attributes, etc. Our Digital Media Planning and Buying unit has the capability to fuse together an ideal fusion of channels with customer presence corresponding to the brand’s positioning, messaging, and demographics.

Transformational Digital Experiences that instill trust and build a strong brand evangelist

We believe that we are the custodians of our client’s digital marketing budgets and use them wisely to attain desired results. Hence, the media buying team and the creative teamwork as one unit to create the most transformational and immersive omnichannel experiences for the end-customers of our clients.
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Create digital revenue streams that scale your business to new landscapes of efficiency, profitability and leadership

our services

Google Ads

Google Ads is a powerful online advertising platform that helps businesses reach their target audience through search, display, video, and shopping ads. With precise targeting, real-time performance tracking, and flexible budget options, Google Ads enables businesses of all sizes to increase visibility and drive conversions.
Google Ads
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Social Ads

Social Ads help businesses reach target audiences on platforms like Facebook, Instagram, and LinkedIn. They boost engagement, drive traffic, and increase conversions through precise targeting, eye-catching visuals, and data-driven optimization. 🚀

Mobile Ads

Mobile Ads are digital advertisements optimized for smartphones and tablets, appearing in apps, search results, social media, and websites. They leverage location-based targeting, interactive formats, and personalized messaging to enhance engagement, drive conversions, and maximize brand visibility on mobile devices.
Social Media Marketing SMM
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Email/SMS

Email/SMS Marketing enables businesses to connect directly with customers through personalized messages. Email campaigns nurture leads with promotions and updates, while SMS delivers instant alerts, reminders, and offers. Both channels drive engagement, boost conversions, and strengthen customer relationships effectively.

Performance Marketing (Affiliate marketing)

Mobile Ads are digital advertisements optimized for smartphones and tablets, appearing in apps, search results, social media, and websites. They leverage location-based targeting, interactive formats, and personalized messaging to enhance engagement, drive conversions, and maximize brand visibility on mobile devices.
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Influencer Marketing

Influencer Marketing leverages influential individuals on social media to promote products or services. By collaborating with influencers who have a dedicated following, businesses can reach a targeted audience, boost brand credibility, and drive engagement, ultimately increasing sales and brand awareness.

Create digital revenue streams that scale your business to new landscapes of efficiency, profitability and leadership

Social Media Marketing

Unwavering commitment to perfection

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